Understanding The Georgia RV Market
By D. Porter
Breakdown of RV Enthusiasts:
Right now, the majority of GA RV owners are in the 35-49 year-old age range, though several other demographics are starting to get into the swing of RV travel as well. Get ready for some new neighbors on the road! Here come the baby boomers.
The baby boomers, many nearing retirement age, have found that they love the ease of RV travel, the comfort of their own furnishings, and the ability to choose healthy, home-cooked meals while traveling. As Georgia’s baby boomer population reaches new heights, more people are visiting GA RV dealers to purchase their vacation home on wheels than ever before!
Those looking to get into the fun of RV travel in and around Georgia have been broken down into four categories:
1. Families with parents age 35-49
2. Age 35-49 with no children
3. Age 35 and under
4. Age 50-64 empty nesters
Georgia RV Profile–Families with parents age 35-49:
Families with parents age 35-49 are beginning to explore RV travel with a vengeance. The flexibility and convenience of RV with children can not be underestimated. So you’ve spent all day exploring historic sights recommended by your GA RV dealer, and have plans for an evening hike but the kids are tired and cranky?
Snack-time followed by a nap is easy to accomplish comfortably while you’re on the road to your next destination! No more dragging small kids through crowded airport terminals, and no more high-priced convenience snacks at the kiosk by the gate while you wait to board. In an RV, you’ll be able to whip up healthy and inexpensive snacks whenever you want. Even with gas prices rising, a family of four will spend much less tooling around GA and the Southeast in their RV than they would on 4 full price plane tickets!
Georgia RV Profile–Age 35-49 with no children:
The second group of new RV and Georgia travel trailer enthusiasts includes those 35-49 with no children. They’re learning to love RVing because of how easy it makes it to travel to their latest motorbike or ATV competition. Ultimately, they’re looking to enjoy sporting events and athletic activities, and have tapped into how cost effective it can be to travel without worrying about constant meals out and hotel rooms.
Georgia RV Profile–Age 35 and under:
A third group of new RV converts is the younger crowd; those under age 35 are one of the fastest growing segments in the RV market. For many of the same reasons the other groups are enjoying RVs, so are these under-35 drivers! Cost effective, comfortable, flexible and easy are the hallmarks of an RV adventure which appeal greatly to this new generation of enthusiasts.
Georgia RV Profile–Age 50-64 empty nesters:
The final group of recent recreational vehicle drivers is the 50-64 year-old crowd of empty-nesting nature aficionados. For them, the RV’s ability to provide a luxurious and comfortable stay as they navigate scenic areas of the country that are new to them is priceless.